Centrum
MANDATE : Position Centrum through a big picture impactful story, instead of regular industry stories
CONTENT APPROACH : Agency team and management held several rounds of brainstorming. Finally story idea was made: The only company where employees have significant equity stake
RESULT : Big story in Sunday ET
IMPACTS : Now every Centrum employee goes for business development with a copy of the story in hand. Management says that the story made the company a hot destination among the job seekers
JM Financial
OCCASION : JM tops the list of I-bankers by Bloomberg
CHALLENGES OF VISIBILITY : Ranks/awards/honors rarely ensure visibility in top newspapers. Moreover, an honor by a media company will not be entertained by others
CONTENT APPROACH :
- Used the Bloomberg ranking to position Mr Vishal Kampani as someone who has reinvigorated the ibanking division of JM.
- Approached TOI with this idea of how JM outclassed multinationals under Mr Vishal and provided inputs to establish that he is as good as his father Nimesh Kampani.
- Facilitated interaction
- Gave follow-up story idea to Bloomberg on `return of domestic i-bankers’
RESULT :
- More than 10 newspaper clips in leading media
- Over 20 online clips
- Quality positioning of Vishal
Nanavati Hospital
MANDATE
Pitch impactful corporate story, other than the usual doctor-driven stories
CONTENT APPROACH
- Positioned hospital MD Abhay Soi as a game changer in the healthcare sector
- Pitched profiling stories with key media organisations
RESULT
- Detailed profile in Economic Times
- Cover Stories in key trade publications
- Corporate stories by PTI
