what-we-do

What We Do

We add value to your brand, both externally and internally

communication

Communication

EXTERNAL COMMUNICATION

  • Strategic Communication
  • Corporate Reputation Management
  • Brand Enhancement
  • Crisis Communication
  • Media Relations
  • Investor Relations
  • Press Conference
  • Analysts/Investors meet

INTERNAL COMMUNICATION

  • Employee Communication
  • Employee Engagement
  • Newsletters
  • Media Training
  • Chairman’s message
  • Communication Collaterals
communication
content

Content

  • Thought-leadership Articles
  • White Papers
  • Leadership Speeches
  • Letters/messages for the top leaders
  • Blogs
  • Newsletters
  • Communication Manuals
content
creatives

Creatives

  • Brand Identity
  • Advertisements
  • Creation of logos
  • Communication materials
  • Newsletters
creatives
campaigns

Campaigns

ONLINE CAMPAIGNS

  • Social Listening
  • Social media Creative Designs
  • Content management
  • Social Media Engagement
  • Optimizing social media spends
  • Social media Campaign Strategy
  • Social Media Reputation Management

OFFLINE CAMPAIGNS

  • Promotional Events
  • Promotional B2B campaigns
  • B2C campaigns
  • Events
campaigns
about

About Us

We like to be called not as a PR agency, but a 24×7 IDEA LAB with personal attention to our clients. We are passionate about making a difference in communication by decoding the CONTENT value of our clients. Speed, accuracy, capability to think with the Clients and the Media at the same time ability to create compelling content, made difference for P4C within a short span.Our lead team bring in more than 100 years of experience with various genres of journalism and are well supported by senior communication professionals. Based in Mumbai and having own branch in Kochi, P4C has a strong network of dedicated Associates across all major markets in India.

GENESIS OF P4C

During our long years as journalists and communication practitioners, we found a widening gap between what the Clients WANT and what the media GETS, resulting a huge chasm in the results. PR professionals continue to PUSH half-baked stories banking on their CONNECTIONS while media repeatedly felt dejected with the traditional manner of churning out content. So, we decided to create a different genre to approach the clients with a holistic view and PULL the media to the compelling story ideas, in August 2013.

OUR MISSION

Create Content driven tools to communicate with the target groups and  thereby add value to the brand internally and externally

OUR VISION

To be the most preferred one stop Communication Partner

Sabiri

M SABARINATH

FOUNDER - CHAIRMAN

Joseph-Alexander-(1)

JOSEPH ALEX

FOUNDER - CHIEF EXECUTIVE

Vandana-Pathak-(1)

VANDANA PATHAK

VICE PRESIDENT - COMMUNICATION STRATEGIES

Vivek-Nair-(1)

VIVEK NAIR

VICE PRESIDENT - COMMUNICATION STRATEGIES

The Lead Strategists

We are strong team, combining experience and exuberance, connections and content, innovation and information.

We believe in a diverse range of personnel to bring creative skills, thoughts, and ideas to the table

Our Clientele Include

know-better

What Makes Us Different

What makes P4C different from its peers is our ability to KNOW the client strengths in-depth, KNOW the inklings of the target audience in totality, and KNOW the pulses of the changing media. We KNOW BETTER the stories of our Clients and tell Stories the way the Media likes to grab.

OUR HOLISTIC APPROACH

Our approach towards creating content for stories is not merely focused on one single parameter. We believe the best stories can only be produced when the approach is totalitarian combined with clear, innovative and diversified content. We analyze and strategize with absoluteness

Our Modus Operandi

Our approach towards creating content for stories is not merely focused on one single parameter. We believe the best stories can only be produced when the approach is totalitarian combined with clear, innovative and diversified content. We analyze and strategize with absoluteness

  • 24x7 Idea Lab, comprising senior writers at P4C , creates idea bank for the clients in tune with the trends and with inputs from working journalists
  • Create compelling 5-10 story ideas every month
  • Reach out to the media, national and regional, as per the focus of the respective clients
  • Meet with Senior Leadership of the company identify the story ideas, instead of waiting for the news to happen
  • Out of the ten story ideas, at least 3 will translate into news
  • Plan different stories for the trade media
  • Prepare compelling content in the way that the media wants